January 16th, 2010 by Sherry

Remember when you were a kid and you scanned the cereal aisle, hoping that your favourite cereal box was the one with the best toys inside? Hoping, beyond hope, that you wouldn’t have to beg your Mother to buy a cereal that you hated, and have to choke it down, just so you could get set of 3D glasses, or a real “authentic” spy mirror?
If you asked a kid today as they were opening a box of cereal, what the toy inside was, they’d look at you like you had three heads. Kids today don’t know what it’s like to want to eat cereal for the prize inside, and that makes me sad.
I already know the answer, but because I was feeling a bit frisky today, I decided to write Kelloggs and ask them. Here’s my letter:

Dear Kelloggs,
Why don’t you put toys in cereal boxes anymore?
I assume it’s an answer having to do with the crappy safety standards from products made in China, but I think it’s sad that children of this generation don’t know what it’s like to fight their siblings for the right to dig through the entire contents of a just opened box of cereal, searching for buried treasures.
Best regards,
Me.

They complain that kids today don’t eat a nutritious breakfast. Start putting toys in cereal boxes again, and I bet more would.